Intent data is a type of behavioral data that provides insights into a user’s online behavior and their expressed interest in a particular topic, product, or service. It’s collected by tracking a user’s activities across various digital channels, such as websites, apps, and social media platforms.
Traditional Online Marketing vs. Intent Data Marketing
Traditional Online Marketing relies on broad targeting methods, such as demographics and interests, to reach potential customers. This can lead to wasted ad spend and low engagement.
Intent Data Marketing utilizes advanced analytics to identify and target specific audiences based on their online behavior and expressed interests. This results in more precise targeting, higher engagement rates, and improved ROI.
Improved Targeting
Reach the right people at the right time.
Enhanced Engagement
Deliver relevant content to increase conversions.
Simplified Workflow
Our process is easy to integrate into your existing marketing efforts.
The Problem:
Wasted ad spend due to ineffective targeting
Low engagement rates from generic audiences
Difficulty reaching your ideal customers
Our Solution:
Targeted Intent Data: Precisely target audiences actively interested in your brand, products, or services.
Enhanced Engagement: Deliver relevant content to users who are more likely to convert.
Simplified Targeting: Pre-built audiences directly into your Ads dashboard.
How It Works:
Provide Keywords: Share your brand, product, or artist keywords and similar audiences.
Receive Pre-Built Audiences: We deliver custom-tailored audiences weekly.
Maximize ROI: Leverage these highly engaged audiences for targeted campaigns.