Avoid Music Lawsuits on Social Media
Learn how small businesses can avoid costly lawsuits by properly licensing music in TikTok and Instagram posts with expert help from Link Media Partners.
2025 Small Business Trends & Fractional C-Suite Value
Explore 2025’s top small business trends and discover why hiring a fractional C-suite team like Link Media Partners is a strategic move for growth and resilience.
Maximize Small Business Month 2025: 3 Key Tactics
May is Small Business Month! Discover three proven strategies to attract new customers, increase visibility, and grow your local business in 2025.
From Product Fit to Brand Fit: Don’t Sleep on Branding
You’ve nailed your product. Now what? Learn why startups that ignore brand fit risk getting lost in the noise—and how to build a real brand without breaking the bank.
Branding vs Marketing: What Every Business Must Know
Confusing branding with marketing leads to short-term results but long-term problems. Learn how the two work together to drive sustainable business growth.
The Power of Sonic Branding: Building an Auditory Identity for Your Brand
The world of branding is a multisensory landscape, yet often the focus remains predominantly on visual elements. While logos, color palettes, and typography are undoubtedly crucial, there exists another powerful tool, often underestimated, that can forge deeper connections and leave more lasting impressions: sonic branding. During my time as an executive at Warner Music Group and Warner Chappell Production Music, I witnessed firsthand the transformative impact of strategically crafted sound on brand recognition and customer loyalty. More than just a catchy jingle, sonic branding is an intentional and sophisticated process of developing a series of tones or notes that, when consistently marketed, become inextricably linked to a brand’s name.