Data Analytics and Intent Data in Political Campaigns
The landscape of political campaigns has undergone a significant transformation in recent years, marked by an increasing reliance on data analytics to inform and drive strategic decision-making. Traditional methods of campaigning, which often involved broad outreach strategies such as mass mailings, yard signs, and rallies, are now being complemented, and in many cases, superseded by more sophisticated, data-driven approaches. This evolution signifies a fundamental shift from relying on intuition and anecdotal evidence to adopting evidence-based strategies grounded in the analysis of vast quantities of voter data.
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